An aimed achievement of our projects is to supply some selected Armenian products to Switzerland (and to the rest of Europe). The target is:
- To bring to bear, to avail and to support the local resources (labour, landscape, agriculture).
- To give Europeans an understanding of Armenian products and to incite them to get to know the country itself.
- To make some special homeland products accessible to Armenian's of the diaspora.
ZIRAN is the Armenian word for APRICOT, in Latin: PRUNUS ARMENIACA.
The apricot is an Armenian native fruit. It can be found at differing altitudes and appears in a variety of breeds. The apricot is one of the typical symbols for Armenia; it represents Armenia’s ancient and original culture and its way into a fruitful future.
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